How We Work With You!
1. We'll schedule a kick-off meeting to get your input verbally or in writing!
Our team will take your input, ask questions about your objectives and goals for the project, and understand your challenges. Plus, we'll need your brand assets -- logos and graphic standards.
2. Let us know your budget, timing and in-market dates.
We can work from the bottom up, or top down to determine a budget. Let us know what your average CPA is, or target retention rates and we'll get to work. There are some variables, but we can usually get your project in market within 6-8 weeks.
3. Agree on KPIs and results goals
As part of our process we will mutually agree on the key performance indicators for the campaign. For acquisition or lead generation it will be CPA or CPL. For recontract we'll agree on a recontract rate, or lift over the current rate. For nuture campaigns, we'll have a few KPIs such as traffic or downloads from your website to sales or conversions.
4. We'll develop the plan, timeline and estimate for your approval.
We will document everything. We believe strongly in a "strategy brief" that outlines the project. Along with this document we will also prepare an estimate and milestone timeline for your approval.
5. Shake hands (sign the estimate!) and we'll start working!
So, the documents are reviewed and approved by you. With that, we begin work!